The ULTIMATE 9-Step Guide To Creating An Optimized Blog For Search Engines

Lead generation today is not what it used to be in the past. The marketing strategies that used to work are no longer effective. In the beginning, lead generation was all about relationships and who you knew. Word of mouth advertising was essential and companies had to have impeccable reputations to succeed.

After the invention of the printing press by German printer Johannes Gutenberg in 1450 and eventual radio innovation in the early 20th century, businesses were now able to reach customers that were, for the most part, out of their marketing reach. Nevertheless, relationships were still king.

In fact, it wasn’t until the invention of the television that people started interacting less with each other and much less after the internet became popular in the late 20th century.

After the internet introduced mass mail and paid advertisements, the radio, television and newspaper had to take the back seat in marketing. However, social and mobile then turned up and changed everything. Traditional ads are now ignored. Relationships is back but far different. Influence and power shifted to the buyer.

It’s time to stop focusing on outbound marketing campaigns and, instead, concentrate on inherently inbound lead generation strategies.

Inbound marketing is a way of promoting a company through social media, search engine optimization methods, newsletters and, especially, blogs. It’s a savvy technique considering inbound marketing costs 62% less per lead than traditional outbound marketing (HubSpot).

Today, blogs have become an essential component in the overall strategy of a marketing campaign. A blog will help increase a company’s lead generation by 67%, visibility of brand, and digital presence.

HubSpot shows that “blog frequency impacts customer acquisition. 92% of companies who blogged multiple times a day acquired a customer through their blog”. When done properly, a blog allow companies to attract prospective clients, build credibility and, most